Go To Ebay Home | Add to Favorites
Tools For Online Tracking
Copyright 2005 Sharon Housley
In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for "ego searches".
Ego Searches
What is an ego search? Find out where your name or company is mentioned, view forum posts or online articles that mention your name or company.
Trademarks
The best offense is a good defense. By monitoring newsgroups or search engines for trademarked terms, you often head off a future conflict. As a trademark owner, it is your responsibility to actively protect your mark. Otherwise, you could lose your trademark rights. Monitoring tools send immediate notification should any suspected trademark infringements occur.
Search Position
Statistics show that more than 85% of Internet users find web sites with the help of the search engines. Therefore, a website's search engine position is crucial to its success. Prudent webmasters regularly check their search engine position. Monitoring fluctuations and re-indexing of major search engines affects keyword terms and phrases. Monitoring of positions will alert webmasters to any shifts before sales decline.
Competitor Watch
Monitoring newsgroups for mentions of competitors may allow you opportunities to chime in and offer an alternative solution in a helpful, friendly way. Knowing exactly what your online competitors are doing provides a competitive edge that can be used to your advantage.
Website Downtime
Accessibility is the most critical measure of your website's performance. If customers can't access your site, they can't shop; and if they can't shop, they can't buy. More important, your business could gain a bad reputation among your customers, which translates into negative word of mouth and even worse, if you're highly visible, negative press. So regardless of what else you monitor, you want to monitor websites for downtime.
Take a look at the various tools available and how they can be used to keep you current on relevant issues.
WebAlerts - Recieve email updates of the latest relevant Google results based on your choice of query or topic. Alerts can be sent based on information in Google News, Google Searches or both.
http://www.google.com/webalerts
PubSub - PubSub matches your requests against new information as it appears real time. Searches can be categorized to search, blog entries, SEC/EDGAR Filings, press releases, news group posts or flight delays.
http://www.pubsub.com
Ego Alerts - Google news search turned into an RSS feed.
http://www.justinpfister.com/gnewsfeed.php
Ebay Alerts - Ebay Alerts monitoring will create an RSS feed to monitor Ebay auctions for specific keywords or phrases. When a new item that contains those keywords is added to Ebay you will receive notification via your RSS feed!
http://www.freebiddingtools.com
Amazon Alerts - Generate a URL which you can use to automatically search Amazon.com with your favorite RSS news reader. It will automatically update you when new items meet your search criteria. I personally use it to look for new books on topics I'm interested in, and I have the defaults set to do the same, but you can adjust it to search any of Amazon's stores. You can also adjust the search order and what kind of items you wish to search.
http://www.oxus.net/amazon
Internet Seer - InternetSeer remotely monitors your website to insure that your site is available 24/7. If InternetSeer is unable to reach your site, we will send you an immediate e-mail alert that your site is unreachable.
http://www.internetseer.com
NetNewsTracker - NetNews Tracker is a clipping service for Usenet newsgroups. Newstracker searches newsgroups twice daily for any specified words or phrases and delivers alerts via e-mail. Newstracker can be used to monitor newsgroups for names, company names, products, URLs, or any other topic of interest.
http://www.netnewstracker.com
Other Suggested Resources -
Monitoring Tools - Monitoring Tools is a directory of online monitoring tools and applications
http://www.monitoring-tools.net
Monitoring Software - Monitoring Software is a collection of downloadable monitoring software solutions.
http://www.monitoring-software.net
About the author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.netand FeedForAll http://www.feedforall.com.
Source: Article Directory
Dropship Wholesale - 7 Secrets To Holiday Dropshipping Success
Start your holiday dropshipping on the right foot with these 7 helpful tips that will make business easier for you and give your customers a shopping experience that will have them coming back for more.Tip #1: Find out what the final date is to get items ordered for them to be shipped in time for the holidays. Post this information on your website, as well as emailing it to your customers. This saves you the headache of dealing with customers who order for the holidays that gifts did not arrive in time.Tip #2: Offer customers a reason to do all or most of their holiday shopping with you. Hint: they can avoid the dreaded holiday crowds by having...
How To Make A Serious Income Online Without A Website!
Did you know that eBay gets over 1.8 Billion (yes that's Billion with a B) page views per month, and moves over $15 Billion a year in merchandise? It is the 4th most visited site on the Internet, and at the time of this writing has sites in 26 countries worldwide. So do you eBay? I do! And, thousands worldwide are taking advantage of the Goldmine on eBay. Shouldn't you? If the idea of turning your lose change into hundreds of dollars appeals to you, then keep reading....
The New Ebay Money Making Secret...exposed!!
Copyright 2005 Anthony SamuelThe eBay Affiliate Program ( http://affiliates.ebay.com/) strives to make success of its members inevitable. The eBay A...
|
 |
|
|
Ebay - The Perfect Home Business For Moms!
The important role that women play as a wife and mother at home can not be overemphasized. They organize home life to ensure things run smoothly. From cleaning the home, making the meals, taking care of the children, and running a host of other important errands and tasks. For a wife and mother who works outside the home these tasks can take on the organization skills of Super Woman. And, while some women are content to take on the daunting challenges of career woman, wife and mother, others would prefer to work at home.Looking for a work at home business can be a task in itself. We often need to search through several opportunities before we settle on one that has possibilities and appeals to us. One Work at Home Business that has wor... |  |
| Ebay - 5 Instant Income Streams That No One Knows About
Something truly dramatic has happened over the past couple of decades. The world has made a transition from the industrial age to the information age, and the income rules that used to apply a few decades ago have now been blown apart. Possibly the biggest myth in personal wealth creation today is that you should focus on one thing for your income. We are all trained into believing that in order to be successful you need to train in a chosen profession. Then get a “good job” within that industry and slog your way up the corporate ladder. In other words we are all programmed to compete and succeed at the rat race by our parents, the school system and our peers. The simple truth however is that very few people gain either happiness nor financial stability by using this cruel, tired old formula. And whichever way y... | |
| Ebay - Ten Tips To Sell Travel On Ebay
Becoming a seller on ebay can be daunting. Becoming a travel seller can be impossible, unless you know the secrets. My tips on selling on eBay can apply to all categories of items, but some steps are unique to selling travel.The travel industry is highly regulated on EBay, as it shoul... | |
| Ebay - Making Money Online
"Earn a six figure income from your home online with hardly any work!" How many times have you come across a website or e-mail saying something like this? Chances are it happens a lot. Obviously it's not true, but we all wish it was. That doesn't mean that there's not money to be made online. The net is probably the best place to sell products. With that in mind, all you need are products. The best part of it all is that you don't have to create the products. There are a number of wholesalers list online right now for free (don't pay for these) that can get you on your way to selling. You can even do what is known as dropshipping. That's when customers ... | |
| Ebay - How To Build Customer Trust In Your Auctions!
Whether you realize it or not you may be giving your auction visitors a reason not to buy your product or service. And it could be just the smallest of issues that will cause them to think twice about purchasing from your auction. As explained in my book "eBay Marketing Wholesale SourcePak" you must remove these obstacles from your auction sales page so your visitors will become bidders. Below you'll find some obstacles and how you can solved them on your auction page.Is This Seller Trustworthy?This is a question that all your serious auction visitors will ask themselves. As they do not know you they are going to want to check you out. But how will they do this? Well, the first thing they would look for is your feedback rating. Feedback i... | |
| Ebay - My Improbable Evolution Into A Passionate Ebayer
It all began innocently enough. I had an acquaintance who had an knack for spotting valuable things at thrift stores, yard sales, swap meets and the like, a trait I regarded highly. Our biggest commonality was that we were both songwriters and musicians, and John had an outstanding assortment of music, books, artwork, furniture, etc., despite his absolute disregard for all of the assorted occupations that necessitated an education or a tie. While was I earning a solid living in law offices, not making much, but making an extra hundred or two per week, Jo... | |
| Ebay - Keywords, How To Find Them Effectively
To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don't have to worry about having your own product. Ok, so no product costs, no shipping costs, no payment processor costs, and so on. So what is so hard about being a successful affiliate. Glad you asked! Your first step should be to make a marketing plan, or as I call it, a 'decision plan'. How many of us really make a complete marketing plan. (Not me!) I know we sh ould, but mine never completed. This is where you decide what niche, or specialtiy you want to 'major' in. Why don't I just... | |
| Ebay - The 5 Simplest, Cheapest And Easiest Money Making Ideas For Your Online Business
Essentially there are 5 tremendously powerful methods to make money online. These methods were not always available but have only become available due to the large amount ... | |
| Ebay - The Perfect Home Based Business!
Are you looking for a Business you can Work at Home? Did you know that a Work at Home Business is the dream of millions of Americans, and millions more world wide? It is estimated that by 2010, over 68% of us will have some kind of Home Business to help supplement our income. Plus, numerous surveys show that a Business of your own is still the #1 way for the average person to achieve financial freedom and independence.According to Meg Whitman, CEO of eBay, 400,000 people are making a living from eBay. And, recently eBay reported $14.87 billion in annual merchandise sales with over 100 million members. With numbers like t... | |
|
|